The Only People Who Aren’t Using Instant Pots? Chefs

The Only People Who Aren’t Using Instant Pots? Chefs

The company is looking for opportunities to expand.

In the cookbook world, you need just need two words for a surefire best seller: “Instant Pot.”

The pressure cooker-style device, specifically the six-quart, seven-in-one model, has dominated the world of home cooking since Amazon.com Inc. featured it during Prime Day in 2016. In November, CNBC reported that 5 million Instant Pots had been sold in a three-year period.

Two of the top 10 cookbooks in 2017 were devoted to the appliance, according to Publishers Weekly. Melissa Clark’s Dinner in an Instant (Clarkson Potter, $13.93) has sold 150,000 copies since its October release; the New York Times columnist estimates that her latest hit outsold her previous 39 cookbooks, combined.

Mention the appliance to chefs and you’re most likely to draw a blank stare.

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