What’s behind the Instant Pot mania?

What’s behind the Instant Pot mania? [recipes] | Food | lancasteronline.com

We have a laid-off Canadian software engineer to thank for the Instant Pot.

Part pressure cooker, part slow cooker, multifunctional appliances are enjoying a boost of popularity. Here’s what fans love about them.

We have a laid-off Canadian software engineer to thank for the Instant Pot.

Robert Wang and his team spent more than a year perfecting the appliance — part pressure cooker, part slow cooker, part all-around multicooking device — before releasing the first version to market in 2010.

In two years, the company was profitable. Sales have doubled every year since 2011. And in 2017, even before the Christmas shopping season began, sales for Instant Pot and other multicookers had grown by nearly 80 percent, according to data company NPD, topping $300 million.

And that’s just with social media and word-of-mouth “advertising.” Having nearly 1.5 million followers in Facebook’s official Instant Pot community sharing recipes for everything from cheesecake to wine doesn’t hurt, either.

But is a multicooker worth a price tag of about $70 and up, depending on the brand and model? What’s the secret to its popularity?

Full article / recipe: lancasteronline.com/features/food/what-s-behind-the-instant-pot-mania-recipes/article_f4548aca-68cd-11e8-8c85-e7d12fb4e32f.html

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